Logic Pro X
FERNANDO HERRERA OSPINO
Marketing And Business Management
Mora
Summary
Dynamic Commercial Manager with a proven track record at business management, adept at contract negotiation and relationship building. Successfully led operational expansion and enhanced customer satisfaction through strategic alliances. Expert in sales strategy and team training, driving brand visibility and market positioning through innovative solutions.
Overview
16
16
years of professional experience
2
2
Languages
Work History
Director/Founder
Refueling Brains Startup
07.2024 - Current
- Started a business focused on helping small startups grow, especially in the healthcare sector.
- Built simple digital ideas for branding, online presence, and customer communication.
- Designed easy-to-understand content for client outreach.
- Focused on testing and improving ideas quickly using real feedback from users.
Commercial Manager
Representaciones Sur
01.2023 - Current
- Negotiated contracts and product prices by collaborating with vendors and developers.
- Built relationships with clients to establish new contracts.
- Responsible for leading commercial strategy following the acquisition of Deco & Art, integrating new marketing and communication initiatives to strengthen the brand’s presence in national and international markets.
- Led the creation and execution of product launch campaigns, optimizing resource management and enhancing corporate image.
- Implemented innovative educational solutions for consumers and professionals, regarding the products distributed by the Company, significantly increasing the brand’s visibility and market positioning.
Commercial Manager
Costline Enterprises
05.2013 - 12.2023
- Managed operational expansion in key markets across Central America and the United States, coordinating the import, distribution, and manufacturing of architectural products under the Deco & Art brand.
- Developed strategic relationships with suppliers and clients, leading the creation of alliances that improved commercial conditions and increase customer satisfaction.
- Directed cross-functional teams to optimize operational processes and meet the highest standards of quality and service, consolidating the company’s reputation in the region.
Office Manager
RE/MAX Puntocasa
01.2009 - 12.2011
- Handled sensitive information with discretion, maintaining confidentiality of company documents and personnel records.
- Implemented professional training and development strategies for teams in Costa Rica and Uruguay, improving performance and sales effectiveness.
- Collaborated with international franchise real estate agents, gaining a global business perspective and applying effective strategies locally and internationally.
- Participated in RE/MAX training and specialization programs in Miami (2010) and Las Vegas (2011), gaining advanced knowledge in real estate management and international business development.
Education
MBA - Creative Businesses Management
TECH University
Madrid, Spain 05.2001 -
Licenciatura - Marketing
Universidad San Marcos
San Jose, Costa Rica 05.2001 -
BBA - Business Management
Universidad San Marcos
San Jose, Costa Rica 05.2001 -
Skills
Customer relationship management
Team Training
Relationship building
Key account management
Sales support
Market trends
Key performance indicators
Sales strategy
Strategic marketing
Business models
Business administration
Contract negotiation
Software
Adobe Creative Suite
Microsoft Office
AI Engines - GPT
Interests
Marketing strategies
Financial, political, historical reading
Startups
Technology
AI
E-Learning
Timeline
Director/Founder
Refueling Brains Startup
07.2024 - Current
Commercial Manager
Representaciones Sur
01.2023 - Current
Commercial Manager
Costline Enterprises
05.2013 - 12.2023
Office Manager
RE/MAX Puntocasa
01.2009 - 12.2011
MBA - Creative Businesses Management
TECH University
05.2001 -
Licenciatura - Marketing
Universidad San Marcos
05.2001 -
BBA - Business Management
Universidad San Marcos
05.2001 -
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