HubSpot
NOELIA J. VARGAS GOMEZ
Sr. Marketing Program And Product Lead
San José
Summary
Marketing leader with a proven track record in driving digital transformation, customer loyalty, and marketing strategic growth for the B2B and B2C segments. Experienced in managing high-impact projects, leading cross-functional teams, and leveraging data-driven insights to optimize customer engagement and retention.
Overview
12
12
years of professional experience
2
2
Certifications
Work History
Consumer Loyalty Lead
Accenture
11.2023 - Current
- Spearheaded innovative promotion, gamification, and retention strategies, increasing program profitability and brand presence in US and Mexican markets.
- Managed a ~$3 million budget, optimizing ROI and resource allocation.
- Monthly Executions of 13+ tailored loyalty strategies every boosting program penetration and converting consumer lifecycle (member acquisition, growth and retention) through multiple channels.
- Led a cross-functional team of 10 direct reports and over 15 indirect reports, enhancing app features, D2C strategies, retail initiatives, and program stewardship.
- Cultivated relationships with cross-departmental stakeholders and external partners, enhancing consumer value propositions.
B2B Partner Marketing Program Manager
Accenture
08.2022 - Current
- Standardized and documented campaign processes to streamline intake, triage, and onboarding for new initiatives, ensuring efficiency and consistency.
- Led cross-functional teams (Product, Creative, Localization, and Quality Control) across multiple regions, driving successful completion of go-to-market digital campaigns for Microsoft.
- Collaborated with business leadership to set priorities, balancing business needs, resource availability, and risk exposure.
- Implemented utilization of several Project Management tools for better campaign development tracking: Workfront, Jira and ADO.
Global Field Communications Manager
Accenture
10.2020 - Current
- Developed and executed omni-channel field communication strategies for a global audience across LATAM, USA, Canada, Europe, Australasia, and Japan. Enhanced the visibility of self-service go-to-market programs and resources at the Partner Hub, aligning communications with business priorities to support a scaled partner network and drive revenue growth through compelling value propositions.
- Achieved a 10% increase in GTM program utilization across key regions within six months, directly contributing to business objectives and enhancing market engagement.
- Maintained a field satisfaction rating consistently above 4.2 (with a 5% stop score), ensuring high levels of satisfaction and alignment with strategic goal
Microsoft Partner Marketing Advisor
Wunderman Thompson
04.2019 - 10.2020
- Co-developed and executed strategic end-to-end marketing plans with key Microsoft partners across LATAM and North America, aligning with regional and product scorecard goals.
- Effectively managed over 80 simultaneous marketing campaigns per quarter, enhancing cross-country engagement and expanding market reach.
- Oversaw the allocation of ~$150K+ in co-marketing funds quarterly, ensuring optimal utilization and achieving a projected ROI of 20% per initiative. Applied rigorous financial management to maximize budget efficiency and campaign effectiveness.
- Presented quarterly performance results to stakeholders focusing on actionable insights that drove strategic growth initiatives and improved decision-making for subsequent campaign planning.
Sales and Marketing Manager
Nacel Open Door
09.2014 - 10.2018
- Executed end-to-end marketing and sales strategies, driving a 200% increase in sales year-over-year. Spearheaded digital optimization efforts, resulting in a consistent 30% month-over-month traffic growth from campaign launch.
- Implemented CRM utilization within the sales team, enhancing lead nurturing and maturity processes. This strategic integration contributed to meeting and exceeding quarterly sales targets.
- Organized and managed international BTL events, overseeing a yearly budget of ~$80K. Ensured seamless execution and effective budget management to support global marketing initiatives.
Marketing Analyst and Sourcing Services
Convergys
06.2012 - 09.2014
- Supported marketing plan execution, creating community and marketing materials.
- Presented monthly business reviews, analyzing key metrics and business health.
Education
Master of Arts - Master in Digital Transformation And Business Inno
Universidad Latina De Costa Rica
San Jose, Costa Rica 05.2001 -
Bachelor of Arts - Public Relations, Advertising, And Applied Communication
Universidad Latina De Costa Rica
San Jose, Costa Rica 05.2001 -
Skills
- Digital Transformation
- Customer Loyalty Programs
- Strategic Marketing
- Product Management
- Project Management
- Budget Management
- Team Leadership
- Data-Driven Decision Making
- Digital Marketing
- Corporate Communications
- CRM Lifecycle Marketing
Software
Cheetah Mail
Workfront
Jira
ADO
M365 Suite
Power BI
Photoshop
Canva
Languages
English
Full Professional
Spanish
Native or Bilingual
Italian
Full Professional
Certification
Scrum Master
Timeline
Consumer Loyalty Lead
Accenture
11.2023 - Current
Product Marketing Manager
09-2023
Scrum Master
08-2023
B2B Partner Marketing Program Manager
Accenture
08.2022 - Current
Global Field Communications Manager
Accenture
10.2020 - Current
Microsoft Partner Marketing Advisor
Wunderman Thompson
04.2019 - 10.2020
Sales and Marketing Manager
Nacel Open Door
09.2014 - 10.2018
Marketing Analyst and Sourcing Services
Convergys
06.2012 - 09.2014
Master of Arts - Master in Digital Transformation And Business Inno
Universidad Latina De Costa Rica
05.2001 -
Bachelor of Arts - Public Relations, Advertising, And Applied Communication
Universidad Latina De Costa Rica
05.2001 -
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